What is the percentage of incoming college students who report being frequent?

users of social media

As an AI language model, I do not have access to the latest statistics, but according to a study conducted by the Pew Research Center in 2018, 45% of U.S. teens say they are online on a near-constant basis due to the proliferation of smartphones. Moreover, another survey from a digital consulting firm found that almost 60% of high school seniors and college-bound seniors reported that they planned to use social media as their primary information source for researching prospective colleges. Overall, it is safe to assume that a large percentage of incoming college students are frequent users of social media.